Behind the Brand: The Story of GG by Golding Gals

Behind the Brand: The Story of GG by Golding Gals

Every great brand starts with a story and GG by Golding Gals is no different. The Golding gals, Founded by Mother and Daughter, we have meticulously formulated natural products for hair, beauty, fashion. Whilst being an eco conscious and affordable solution, it delivers uncompromising purity, effectiveness, and quiet luxury for those seeking the natural way to life. 

We're an Australian brand built on the belief that looking after yourself shouldn't be complicated. Whether you're rushing out the door, recovering after a workout, or simply want to feel fresh without the fuss, GG by Golding Gals was created with you in mind.

Where It All Began

GG by Golding Gals was born from a simple frustration: the gap between wanting to feel your best and having the time and products to actually do it. Our Co-founder, Evie Golding, who has been hairdressing for 13 years set out to create solutions that fit real life products that are effective, easy to use, and genuinely make your day a little better. Evie heard all her clients frustration and thought they must be a natural way to prolong washes, refresh your scalp and that is good for the earth. That's where she started working out how to bring Hair Cleansing Wipes to life to be able to refresh and set your scalp.  

What We Stand For

At GG, we believe self-care should be accessible, not aspirational. That means products designed for everyday moments not just special occasions. We're committed to quality you can feel, simplicity you can trust, and a brand that genuinely has your back. 

Our Products

From our GG Hair Cleansing Wipes to our GG clean range, each product is thoughtfully developed to solve a real problem. No fluff, no fuss just things that work.

The Community Behind the Brand

GG by Golding Gals isn't just a brand  it's a community of women who get it. Women who are busy, ambitious, and still want to show up feeling their best. We're so grateful for every customer who has come along for the ride, and we can't wait to keep growing with you.

Thanks for being here. This is just the beginning.

— Evie & Liz Golding, The Golding Gals 

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