If you’ve walked into the salon you already know my life is a beautiful, chaotic whirlwind. Managing a fast-paced salon with a packed client list means I’m constantly on my feet, bouncing between colour applications, precision cuts, staff questions, and client catch-ups.
I live and breathe hair. I love the energy, the transformation, and the connection.
But working in high-traffic salons for the last 13 years also opens your eyes to something nobody really talks about: the sheer volume of chemicals we expose ourselves to every single day.
As a hairdresser, my hands are constantly in water and product. My lungs are breathing in whatever is sprayed in the air. For my clients, sitting in that chair is their sacred wind-down time they trust me completely with their hair and scalp health.
That is exactly why the GG Clean Range and our Hair Cleansing Wipes aren't just a side business for me. They are products born out of necessity, created for my clients, my team, and myself.
When Mum and I started formulating the GG Clean range, my biggest boundary was that it had to work in a real, professional environment. I’ve worked with some of the biggest global brands in the world, so I know what high-performance looks like. I refused to create an eco-friendly range that felt weak or clinical.
I wanted products that could clean a busy salon or spa environment flawlessly, using natural ingredients that are hypoallergenic and safe for everyone to breathe in.
But more than that, I wanted to solve the everyday hair frustrations my clients whispered to me in the chair.
Every single week, I hear the same complaints:
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"Evie, my hair gets so oily by day two, but I hate washing it."
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"Evie, my hairline goes brassier quicker than the rest of my blonde, Why?"
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"Evie, I love going to Pilates or gym, but the dry shampoo buildup is destroying my scalp."
Hearing those exact frustrations over and over is what drove me to push for the creation of the world's first Hair Cleansing Wipe.
Solving a Real Gap in the Market
For years, the hair industry has relied on dry shampoo as the only "on-the-go" fix. But as a stylist who studies scalp health, I see the damage it causes. Heavy powders clog hair follicles, cause buildup, and dull your natural shine.
I knew there had to be a better way. We needed a product that didn't just hide the oil, but actually lifted it away.
When I first brought up the idea of a hair wipe to Mum, she thought I was crazy and why hadn't someone thought of it before. I knew exactly what a gap in the market looked like. We spent months getting the formulation right making sure it cut through sebum and product buildup while leaving the hair feeling soft, fresh, and genuinely clean.
Now, seeing my busy clients toss them into their gym bags, carry-ons, and handbags is the ultimate reward. It completely eliminates the "all or nothing" struggle of washing your hair after a workout or a long flight.
From My Chair to Your Home
At the end of the day, GG by Golding Gals is about making life simpler without compromising on luxury or our morals. I use these products on myself, I use them around my salon team, and I proudly recommend them to the clients who have trusted me for years.
Whether it's creating a beautiful, toxin-free environment in a salon or giving you a 60-second hair refresh after the gym, we’re here to prove that clean beauty can still feel like quiet luxury.
Next time you’re in my chair, let's talk about your hair routine or better yet, tell me how your GG wipes are saving your life between washes!
Until next time, GG Club,
Evie Golding xx
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